Your Goals are KeySSterling Financial Strategies recognizes that you’ve unselfishly spent your career risking your life to help protect others and let them feel safe. It is now time for you to start living the life you and your family have dreamed about. We realize that it can be difficult to let go and trust someone else to now protect you in your new world, which is why we have experience unique to LA City Fire/Police. As independent financial professionals, we can sit on your side of the table and help you understand the complexities of the City's retirement plan and DROP program. Choosing the right advisor can be the difference between a life of abundance and financial security, or one of uncertainty. Between a good night's sleep and restless one. At Sterling Financial Strategies, we understand the importance and significance of what we do and are honored that our clients entrust their financial well-being to us. This is why we work so hard, and always in our client’s best interest, to help them achieve their retirement goals. We focus on you, your needs and goals. Our retirement planning and investment selections are tailored to fit your unique risk tolerance, needs and customized investment strategy. In short, we are committed to securing a safe retirement for those who have spent their career securing our safety
Alan D. Litvak, CHFC®, CFP®
President and Owner
The President and Owner of Sterling Financial Strategies, LLC is Alan D. Litvak, CFP®, ChFC®. In 2009, Alan chose to leave Morgan Stanley after nine years to join the largest Independent Broker/Dealer in the country (based on total revenues, as reported in Financial Planning magazine, June 1996-2019) LPL Financial, and form Sterling Financial Strategies, LLC.
Alan is a CERTIFIED FINANCIAL PLANNER™ Practitioner and Chartered Financial Consultant (ChFC). Alan understands and takes great pride in the responsibility of managing his client’s life savings and to help them fulfill and exceed their financial goals.
Alan’s passions, aside from his love of creating wealth for his clients, are his wife and three children, golf, travel, snowboarding and fine wine.