Sterling - conforming to the highest standard; of the highest quality; genuine and reliable: first-class:

• "Bull markets are born on pessimism, grow on skepticism, mature on optimism, and die on euphoria." - Sir John Templeton
• "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." – Warren Buffet
• "Individuals who cannot master their emotions are ill-suited to profit from the investment process." - Benjamin Graham
• "History provides a crucial insight regarding market crises: They are inevitable, painful, and ultimately surmountable." - Shelby M.C. Davis
• "For more money has been lost by investors preparing for corrections or trying to anticipate corrections, than has been lost in the corrections themselves." – Peter Lynch
• "Be fearful when others are greedy. Be greedy when others are fearful." - Warren Buffet
• "The function of economic forecasting is to make astrology look respectable." - John Kenneth Galbreth
• "There are two times in a man’s life when he should not speculate: when he can’t afford it and when he can." – Mark Twain
• "I’ve found that when the market’s going down and you buy funds wisely, at some point in the future you will be happy. You won’t get there by reading." – Peter Lynch
• "The investor’s chief problem – and even his worst enemy – is likely to be himself." – Benjamin Graham
• "The four most dangerous words in investing are, ‘It’s different this time’." – Sir John Templeton
• "Our favorite holding period is forever." – Warren Buffett